With new technology on the market today it is extremely simple for a consumer to visit a store, research information about a specific product and get the details they need to make a purchase. By using a smartphone or tablet, all of this can be done at the same time without ever having to leave the couch. Due to this growing phenomenon, companies need to be able to build a strong presence in the mobile and social space. This is true now more than ever as consumers interact with your company on a daily basis by using social media and have the social power to make or break your brand on the Internet. The trick for business owners is to be able to identify strategies that will allow you to raise awareness of your products and services, strengthen your brand and reach your business goals. By taking a look at the following infographic you will be able to see ways that companies are harnessing the power of mobile marketing in order to grow.
Increasing Brand Awareness
Created by MFour Mobile Research, defining mobile and its benefits to research professionals.