Compared to using the traditional media of advertising like newspapers, radio stations and the television, online marketing and advertising is now considered as a cheaper means of giving a service, a product, or an individual the exposure it needs to be sellable. In the era or internet connection, many small-scale and large-scale businesses “set up” shop online.
Putting up a website does not only cost lesser, it allows the business proprietor to reach as many people as he can anytime. There are many factors, however, that affect a certain site’s ranking in the search engines and visibility in the worldwide web. Among the most crucial aspect that determine the website’s fate and charm is its design.