Social media is a still-budding approach to marketing. Before, businesses simply sold goods and advertised them. Now, with the advent of social media, people can share their favorite products and companies by word of mouth. This increased level of connectivity can either ruin a business or catapult them to the heights of popularity amongst their key demographics. Being socially relevant is not an easy feat, and many businesses have seen social media either flop or backfire horribly. On the other end, a few big businesses have managed to find the right balance of promotion and connectivity that has propelled them to the top. Which companies have toed the line just right? The list includes expected giants like Google and Facebook-based mammoth Zynga, but also some less-expected, even surprising contenders including WWE. Take a look at the businesses who have managed to excel at establishing a connection with their customers and and providing a unique, buzz-generating experience for people to share.
Source: Best Masters Degrees
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