Social media sites such as Facebook and Twitter have evolved into some of the most powerful tools that marketers have at their disposal. For one, they are free, which makes them a great alternative for start-ups and other businesses that don’t have the capital to buy traditional advertising on television or radio. Secondly, they allow you to reach a huge group of people instantaneously, which can benefit any business. To get the most out of your campaign you need to stay on top of the latest social media marketing news. Here are some of the latest, most exciting developments in the industry.
Geo Targeted Ads are Coming to Twitter
One of the most exciting stories media marketing news is that Twitter plans to roll out geo targeted ads by the end of the year. There are already a number of ways to target people with ads based on things like gender, keywords, interests and even what type of device they are using. By the end of the year, advertisers will also be able to target people by their location. This would allow advertisers to send ads to people that are within range of a location. This is big news for businesses that rely on foot traffic, as it will allow them to quickly advertise to customers that are nearby, thus increasing their in-store visits. Restaurants could Tweet about their daily specials to people within walking distance of their store or clothing stores could talk about sales that will only last a few hours. The possibilities for this service are endless for people with creativity, which is why it is one of the most exciting announcements in social media marketing news.
Facebook Hashtags are Unnecessary
Facebook recently announced that they will be adding a hashtag option such as the one used on Twitter. By clicking on the hashtag people will be directed to a stream of public updates that have also used the hashtag. There is a few reasons why this is not a great idea for Facebook. For one, you already have a great search option on Facebook that will essentially allow you to do an even more in depth search, even without the hashtag. Secondly, unlike Twitter, where users are limited to 140 characters, Facebook allows for almost unlimited characters for updates. This could make it hectic, as a person could potentially use fifty different hashtags in a single post. However, Internet marketers can probably figure out ways to use these hashtags effectively, as they have on Twitter. If a hashtag starts trending on Facebook it could be a great boost to advertising, as Facebook is the most popular social network on the Internet.
These are just two of the many exciting social media marketing news stories that advertisers should be aware of. It is vital to stay on top of this news if you plan to get the most from your social media marketing campaign. Check back regularly for the latest developments.
Author Bio: Aaron is an Internet Marketing guru with more than ten years of experience in the industry
