Advertising is integral for the successful selling and marketing of a product or service. In addition, advertising campaigns are crucial for generating sales and business leads. Earlier advertising methods comprised of trends such as displaying signages & hoardings in public places, broadcasting promotional videos on popular TV channels, and publishing product images on print media. After the dot-com bubble, Internet has become the most preferred place to display business related advertisements and promotions. There are different methods through which you can advertise your product or brand on the Internet.
The most popular methods for advertising your products are: managing blogs, creating dedicated pages on social networking websites, signing up for paid listings on search engine results, and signing up with advertising services like Google AdWords. These methods are the ones that are widely adopted by various organizations and enterprises across the world. But with increasing use of portable devices such as smartphones and tablets, advertisers are looking to seize the enormous opportunities that could rise from being a part of that market. Though the same advertising methods used for computers will work out for the portable device market, there are some new ways to advertise and promote products on portable devices.
One such trend is in-app advertisements. In 2010 alone, there were more than 10.5 billion mobile app downloads and it is estimated that by 2015 there will be more than 180 billion app downloads happening in the app stores. In the current business environment, only 5% of the total mobile ad spending is attributed in-app advertising. These figures certainly justify the broad array of advertising opportunities available in the in-app advertising space. Of all the popular mobile apps available, mobile gaming apps are most favored for the purpose of in-app advertising.
Rovio is one of the most popular game developers that hit the limelight with its far-famed Angry Birds video game. With more than 5 million downloads, the Angry Birds mobile app has reached the pinnacle of the mobile gaming space. The critically acclaimed gaming developer Rovio expects to earn more than $1 million from in-app advertising on the Android platform alone. According to a study, app developers are starting to focus on in-app purchasing and in-app advertising to fund their business models. In 2011 alone, about 59% of app developers shifted to in-app advertising and 56% of app developers prefer in-app purchases.
Success in the world of in-app advertising depends on various factors such as number of apps downloaded, impressions, coupons redeemed, and views. Advertisers should avoid implementing familiar practices such as click through rates and default clicks, while adopting in-apps advertising strategies. Focusing on advertising efforts for your target audience will help you greatly, rather than focusing it on the type of device. Advertisers have a variety of options when planning to adopt in-app advertising. Advertisers have the opportunity to integrate creative attributes such as interstitials, audio content, sponsorships, and video. Evaluate these options and choose the right attribute that would best suit your advertising campaign.
In-app advertising is trending positively to certainly become the next ‘big thing’ in the world of online advertising.
Travis Ramsy likes writing articles related to Technology News, Gadget Reviews and How To. He also does guest posting for buycharter.com - a site that offers savings and current information on charter cable, as well as charter.com services
