Will Women Dominate The Wearable Computing Market?

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There is a considerable amount of buzz surrounding the latest craze in the computing marketing. Wearable computing merchandise is truly taking the world by storm, and some of the most anticipated products have not yet hit the market, such as Google Glass. There are many options available for consumers to consider, and companies that are eager to reach the head of the pack and become true leaders in this market will need to find a way to appeal to their target audience. The wearable computing market may appeal to men to some degree, but the fact is that women will almost certainly dominate the market. In fact, with a closer look at three key points, you will see why these companies need to target women as their primary audience.

 
 

Awesome Technology That You Wear On Your Head

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There was a time that technology tended to be clunky, uncool and unattractive. Early computers used to fill up entire rooms, and even when that stopped being the case they were still big heavy things that took up most of a desk. When mobile phones came along things got even worse: at first these were so huge as to look pretty much ridiculous when held next to the head, and no one really thought of them as fashion accessories or stylish features. If anything they were a nuisance that had to somehow be used in a way that didn't look stupid…